Strategic Management: Text and Cases 11th Edition - eBook Description
"Strategic Management: Text and Cases" (11th Edition) is an essential resource for students and professionals seeking to understand the intricacies of strategic management. Authored by Gregory G. Dess, Gerry McNamara, Alan B. Eisner, and Seung-Hyun Lee, this edition continues its tradition of being accessible, practical, and rigorously detailed.
The book balances theoretical insights with real-world applications, using engaging case studies and examples from industries worldwide. It emphasizes key themes like environmental sustainability, corporate governance, ethics, and the impact of globalization. With chapters on entrepreneurial strategy, innovation management, and corporate value creation, this edition is structured to guide readers through strategic analysis, formulation, and implementation.
Its updated content incorporates cutting-edge research and insights from industry leaders, ensuring relevance to contemporary challenges in strategic management. Topics such as big data, digital transformation, and global market dynamics make this a vital text for students in business programs or managers refining their competitive strategies.
About the Authors
- Gregory G. Dess: Renowned for his work in strategic management, Dess has contributed extensively to the field with a focus on organizational theory and business strategy.
- Gerry McNamara: An expert in strategic decision-making and organizational performance, McNamara brings valuable academic and practical insights.
- Alan B. Eisner: A respected academic with a focus on strategic leadership and innovation.
- Seung-Hyun Lee: Specializes in global strategies and competitive dynamics, providing a global perspective to the book.
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Strategic Management Text and Cases 11th Edition
Details
How soon will i get my ebook?
- Authors: Gregory G. Dess, Gerry McNamara, Alan B. Eisner, Seung-Hyun Lee
- Publisher: McGraw-Hill Higher Education
- Format: PDF eBook
- ISBN-10: 1264124325
- ISBN-13: 9781264124329
- Edition: 11th
- Year: 2024