Marketing Management, 15th Edition by Philip Kotler and Kevin Lane Keller
 
Description:
The 15th Edition of Marketing Management by Philip Kotler and Kevin Lane Keller continues to set the benchmark in teaching marketing concepts and strategies. This edition integrates cutting-edge marketing theories with a practical approach to real-world applications. It covers foundational concepts such as market segmentation, targeting, and positioning while delving into advanced topics like digital marketing, data analytics, and global market trends. The updated content ensures alignment with the rapidly evolving marketing landscape, providing students with the skills and knowledge to excel in modern business environments.
 
Known for its balance of theory and practice, this edition includes numerous case studies, real-life examples, and decision-making exercises to enhance learning. It’s the perfect resource for students and professionals seeking to deepen their understanding of marketing strategies and their implementation.
 
Available at Ebookworm as a PDF eBook, this edition allows students to save up to 80% off traditional textbook prices, making it an affordable option for learners worldwide.
 
About the Authors
Philip Kotler is a distinguished professor of marketing at the Kellogg School of Management, Northwestern University. Widely regarded as the father of modern marketing, he has authored numerous books and research papers that have shaped the field.
 
Kevin Lane Keller is a prominent marketing professor at the Tuck School of Business at Dartmouth College. He is an expert in brand management and marketing strategy, with his research and writings influencing academic and professional practices globally.