Marketing, 8th Edition (PDF) offers a comprehensive look into the latest marketing strategies and trends tailored for today's students and instructors. Authored by Dhruv Grewal and Michael Levy, this edition integrates traditional marketing foundations with a focus on digital, social, and mobile marketing, along with the role of analytics and consumer psychology in the modern market landscape. The book's engaging, visually rich format is enhanced by real-world examples and case studies, which make complex concepts more accessible and relevant.
 
Key features of this edition include in-depth coverage of digital marketing channels, global marketing dynamics, corporate social responsibility, and marketing analytics. This guide also includes McGraw Hill's Connect® platform, providing interactive resources, SmartBook® 2.0, and adaptive learning tools to enhance the student learning experience.
 
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