Description
Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region or nation. In addition to coverage of technology’s impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill’s Connect with its adaptive SmartBook (sold separately) that lets instructors assign textbook readings and incentivize students’ engagement with course content
 
About the Author
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of 
International Marketing with their well-rounded perspective of international markets that encompass 
history, geography, language, and religion as well as economics, which helps students see the cultural and 
environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the 
international market arena, the 17th edition of International Marketing features new topics that reflect 
recent changes in global markets, updated teaching resources, and new learning tools including 
McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and 
incentivize students' engagement with course content.