Book Description:
 
Essentials of Marketing Research ISE, 6th Edition by Joseph F. Hair, David J. Ortinau, and Dana E. Harrison is a comprehensive resource that delves into the fundamental concepts and applications of marketing research. This edition emphasizes an application-oriented approach, equipping students with the tools and skills necessary to solve business problems and maximize opportunities.
 
By integrating robust research, evidence-based practices, and compelling narratives, the text fosters a deeper understanding of qualitative research, sample size determination, literature reviews, and contemporary market research tools and techniques. It is an invaluable resource for students and professionals seeking to enhance their knowledge in marketing research.
 
This high-quality PDF eBook features a professional design and interactive content, allowing you to easily navigate between chapters and sections through clickable links.
 
Essentials of Marketing Research, 6th Edition by Joseph F. Hair, David J. Ortinau, and Dana E. Harrison, published by McGraw-Hill Education in 2023, is available in interactive PDF format, with Print ISBN-10: 1266261508 and Print ISBN-13: 9781266261503. This sixth edition is categorized under Marketing Research, making it an invaluable asset for those aiming to excel in this field. Purchase this eBook and save up to 80% at Ebookworm.
 
About the Author(s):
 
Joseph F. Hair: Professor of Marketing and the Cleverdon Chair of Business at the University of South Alabama, and Director of the PhD degree program in the Mitchell College of Business. Dr. Hair has published more than 85 editions of his books, including market leaders such as "Multivariate Data Analysis" and "Marketing Research." In the years 2018–2021, he was recognized by Clarivate Analytics as being in the top 1% globally of all Business and Economics professors.
 
David J. Ortinau: Professor Emeritus of Marketing at the University of South Florida. Dr. Ortinau has been recognized for both outstanding research and excellence in teaching at the undergraduate, graduate, and doctorate levels. His research interests include research methodologies, scale measurement development, and interactive electronic marketing technologies.
 
Dana E. Harrison: Associate Professor of Marketing and Chair for the Department of Management and Marketing at East Tennessee State University. Her research focuses on the intersection between customer relationship management, business ethics, data quality and governance, and marketing analytics methods.