Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition by Bill Aulet is a highly regarded, step-by-step guide tailored for entrepreneurs looking to turn innovative ideas into profitable businesses. Based on MIT’s proven approach to startup creation, the book introduces a disciplined 24-step process that any entrepreneur can follow to maximize their chances of success. This structured method covers key elements, from market research to customer acquisition and revenue model development, enabling readers to systematically address the challenges startups face.
With insights from Aulet’s extensive experience as the managing director of the Martin Trust Center for MIT Entrepreneurship, this book is ideal for first-time founders, serial entrepreneurs, and professionals alike. It emphasizes the importance of focus and innovation to set businesses apart, even in crowded markets. With topics ranging from identifying a beachhead market to building a reliable pricing strategy, each step prepares readers to bring a product from concept to market effectively.
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Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition
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- Author: Bill Aulet
- Publisher: John Wiley & Sons P&T
- Format: PDF
- ISBN-10: 1118692284
- ISBN-13: 9781118692288
- Edition: 1st Edition
- Year: 2013